Apple has retained its title as the coolest brand in Britain for the third year running but Twitter has fallen out of favour to make way for rival Instagram, according to an annual survey.
The CoolBrands list saw Twitter drop out of the top 20 after three years, while Instagram made its debut at number 14. The streaming service Netflix, home of award-winning drama Breaking Bad, broke into the top 20 for the first time.
Retailers Liberty and Selfridges returned after a one-year absence, as did technology brand Bose.
The luxury fashion brand Stella McCartney also re-entered the top 20 alongside champagne label Dom Pérignon, which regained a place after a three-year absence.
A total of 13 brands retained top 20 status from last year, including Chanel, Aston Martin and Nike, but those falling out of favour included Italian fashion giant Prada, Adidas and BBC iPlayer.
The list is voted for by 2,000 consumers and a panel of 37 "key influencers", which this year included the models Sophie Dahl and Jodie Kidd and fashion designer Julien Macdonald.
Voters were asked to bear in mind style, innovation, originality, authenticity, desirability and uniqueness when listing their brand selections.
CoolBrands spokesman Stephen Cheliotis said: "The idea that CoolBrands is about fads and short-term reputational success is ripped apart by the solid performance and dominance of regular top 20 brands such as Aston Martin, Chanel and Nike.
"If anything, this year's rankings illustrate that a solid reputation is hard to undermine or, in the case of rivals, overcome.
"That said, it was refreshing to see unique and original brands such as Instagram and Netflix join the top 20.
"Both have had an impact on the market, shaking up the status quo and forcing rivals to up the ante.
"Apple, however, continues to dominate the listing and remains untouchable for now."
theguardian.com
The CoolBrands list saw Twitter drop out of the top 20 after three years, while Instagram made its debut at number 14. The streaming service Netflix, home of award-winning drama Breaking Bad, broke into the top 20 for the first time.
Retailers Liberty and Selfridges returned after a one-year absence, as did technology brand Bose.
The luxury fashion brand Stella McCartney also re-entered the top 20 alongside champagne label Dom Pérignon, which regained a place after a three-year absence.
A total of 13 brands retained top 20 status from last year, including Chanel, Aston Martin and Nike, but those falling out of favour included Italian fashion giant Prada, Adidas and BBC iPlayer.
The list is voted for by 2,000 consumers and a panel of 37 "key influencers", which this year included the models Sophie Dahl and Jodie Kidd and fashion designer Julien Macdonald.
Voters were asked to bear in mind style, innovation, originality, authenticity, desirability and uniqueness when listing their brand selections.
CoolBrands spokesman Stephen Cheliotis said: "The idea that CoolBrands is about fads and short-term reputational success is ripped apart by the solid performance and dominance of regular top 20 brands such as Aston Martin, Chanel and Nike.
"If anything, this year's rankings illustrate that a solid reputation is hard to undermine or, in the case of rivals, overcome.
"That said, it was refreshing to see unique and original brands such as Instagram and Netflix join the top 20.
"Both have had an impact on the market, shaking up the status quo and forcing rivals to up the ante.
"Apple, however, continues to dominate the listing and remains untouchable for now."
theguardian.com
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