As the number of players in the mass end of the packaged beverage market keeps rising, Rasna, the largest and the oldest player in the powdered ready-to-drink market in the country, is sprucing up distribution and scouting for regional buys.
From being the first player in the powdered beverage segment over 25 years ago, the creator of iconic ‘I Love You Rasna’ marketing slogan now has multinational players such as Kraft Foods India, Coca-Cola and PepsiCo to fight in order to maintain its market leadership.
From being the first player in the powdered beverage segment over 25 years ago, the creator of iconic ‘I Love You Rasna’ marketing slogan now has multinational players such as Kraft Foods India, Coca-Cola and PepsiCo to fight in order to maintain its market leadership.
