Many multinational corporations believe their Chinese rivals will pose an increased threat due to improving brand recognition levels, wider product portfolios and stronger marketing capabilities.
Trade body the European Chamber, representing 1,600 regional firms active in China, worked with consultancy Roland Burger to survey 598 of its members. In all, 79% of featured organisations agreed the outlook for their category in China should remain positive over the next two years.
Trade body the European Chamber, representing 1,600 regional firms active in China, worked with consultancy Roland Burger to survey 598 of its members. In all, 79% of featured organisations agreed the outlook for their category in China should remain positive over the next two years.
