India, with one of the fastest growing consumption markets in the world, is critical to the growth plans of multinational consumer companies with a presence here, more so because of the lacklustre growth in the developed markets, as reported in The Economic Times. Many multinational companies such as Nestle, Unilever, Proctor & Gamble, Kraft, Gillette and General Mills have operations in India and, over the last couple of years, several others like United Biscuits and Excelsia have also made an entry, the report adds.