Tim Cook, Apple’s chief executive, said that users should “stay tuned” to see if the two Silicon Valley giants start working more closely together, as he lavished praise on the company founded by 28-year-old Mark Zuckerberg.
“We want to provide customers simple and elegant ways to do the things they want to do,” he said.
“Facebook has hundreds of millions of customers so anyone that has an iPhone or iPad, we want them to have the best experience with Facebook on those platforms. So stay tuned. The relationship is solid.”
Apple is expected to integrate more Facebook features into its products, following Mr Cook’s comments at the D10 technology conference in California. The move would mark a watershed moment in Apple’s dealings with Facebook, as well as other firms.
For years, the technology giant co-founded by Steve Jobs has had a reputation for extreme secrecy and a “take it or leave it” approach to negotiations with third parties.
Nowhere was this more apparent than in Apple’s stand-off with Facebook, another major consumer name vying for dominance in the Silicon Valley hierarchy and one of the few with enough clout of its own to call the shots with Apple.
Tensions between the two companies grew as each one failed to factor the other into their latest products. In 2010, Mr Jobs publicly lambasted its negotiations with Facebook as too “onerous”, after Mr Zuckerberg’s company refused to integrate Apple’s iTunes-based social network, Ping. into its own website.
Facebook later integrated iTunes’ rival, Spotify, transforming that company’s fortunes.
Meanwhile, Apple grew frustrated by the length of time it took for Facebook to produce a specialist app for its iPad device.
When it finally came, in October last year, the relationship between Apple and Facebook had hit an all-time low, after Apple wheeled out its new iOS 5 operating system without any nod to the social network.
The iOS 5 software integrated Twitter, for example allowing users to try out different Twitter apps without having to log in afresh each time. However, it did not integrate Facebook, despite it being a much larger social network.
The entente will come as a boon to Facebook, whose share price plunged below the $30 mark to $28.69 on Tuesday, capping what has been hailed as the most disastrous start to trading of any major flotation in a decade.
They rallied in early trading to a high of $29.55 but had slipped back to $28.18 again by 1.50pm in New York. Mr Cook added that he was not trying to be the next Steve Jobs, signalling that he was prepared to put some of Apple’s past behaviour behind him.
“I’ve never felt the weight of trying to be Steve...I am who I am and I’m focused on that and being a great chief executive of Apple.”
However, Apple is not about to open its doors altogether. Mr Cook admitted that a move into producing televisions was “of intense interest”, but also vowed to “double down on secrecy” around its products.
telegraph.co.uk
“We want to provide customers simple and elegant ways to do the things they want to do,” he said.
“Facebook has hundreds of millions of customers so anyone that has an iPhone or iPad, we want them to have the best experience with Facebook on those platforms. So stay tuned. The relationship is solid.”
Apple is expected to integrate more Facebook features into its products, following Mr Cook’s comments at the D10 technology conference in California. The move would mark a watershed moment in Apple’s dealings with Facebook, as well as other firms.
For years, the technology giant co-founded by Steve Jobs has had a reputation for extreme secrecy and a “take it or leave it” approach to negotiations with third parties.
Nowhere was this more apparent than in Apple’s stand-off with Facebook, another major consumer name vying for dominance in the Silicon Valley hierarchy and one of the few with enough clout of its own to call the shots with Apple.
Tensions between the two companies grew as each one failed to factor the other into their latest products. In 2010, Mr Jobs publicly lambasted its negotiations with Facebook as too “onerous”, after Mr Zuckerberg’s company refused to integrate Apple’s iTunes-based social network, Ping. into its own website.
Facebook later integrated iTunes’ rival, Spotify, transforming that company’s fortunes.
Meanwhile, Apple grew frustrated by the length of time it took for Facebook to produce a specialist app for its iPad device.
When it finally came, in October last year, the relationship between Apple and Facebook had hit an all-time low, after Apple wheeled out its new iOS 5 operating system without any nod to the social network.
The iOS 5 software integrated Twitter, for example allowing users to try out different Twitter apps without having to log in afresh each time. However, it did not integrate Facebook, despite it being a much larger social network.
The entente will come as a boon to Facebook, whose share price plunged below the $30 mark to $28.69 on Tuesday, capping what has been hailed as the most disastrous start to trading of any major flotation in a decade.
They rallied in early trading to a high of $29.55 but had slipped back to $28.18 again by 1.50pm in New York. Mr Cook added that he was not trying to be the next Steve Jobs, signalling that he was prepared to put some of Apple’s past behaviour behind him.
“I’ve never felt the weight of trying to be Steve...I am who I am and I’m focused on that and being a great chief executive of Apple.”
However, Apple is not about to open its doors altogether. Mr Cook admitted that a move into producing televisions was “of intense interest”, but also vowed to “double down on secrecy” around its products.
telegraph.co.uk
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